Because of our no-hassle print release for all projects, sometimes we’re surprised to see our pictures in use months after they were delivered to the client. Such was the case with this ad. The photos were originally taken for use in their 2009 annual report. Imagine our pride and surprise when we were out with friends in the fall of 2010 and saw our photos flash across the TV screen of the pub we were in during the following video ad!

Industry: Residential and Commercial Cleaning

Size: Sole Proprietorship, Start-up

Business Challenge: In late 2009, our client inherited a small existing cleaning business from a friend who was no longer physically able to manage the work. The business had fewer than 10 clients and rates that were far below market standard. Rather than maintain the status quo, the client came up with the concept for Mosaic Cleaning and reached out to us to assist with defining and building her brand in an effort to attain a larger, more profitable client-base.

Illuminating the vision of…
Mosaic Cleaning

• LightSwitch assisted with the name choice for Mosaic Cleaning by confirming domain availability and researching prospect reactions to various options until one that was suitable was invented.
• Through careful questioning and a Balanced Scorecard approach, LightSwitch Creative worked with the client to identify target customers and set realistic and measurable financial, marketing, process and associate-related goals for the company’s first year of business.
• Working through those goals, LightSwitch generated several logo and style guide options, assisted the client in gathering feedback on them, and then developed various media (web banner, business cards, etc.) using the chosen design.
• Having never had an online presence before, LightSwitch set-up standard business social media accounts (twitter, TweetDeck, Facebook) on Mosaic Cleaning’s behalf and trained the client on their benefits and use.
• In addition to logo representation, LightSwitch Creative worked with Mosaic Cleaning to complete a fun, unique, approachable and personal cache of business photos for use in telling her story and building her credibility with prospects.
• It was determined that a blog-style web presence would be most practical for the client’s use in highlighting Mosaic Cleaning’s services, experiences, and expertise on a regular basis. LightSwitch created her web site using a theme that was in line with Mosaic Cleaning’s style guide, and trained the client on how to generate posts, add photographs, manage her public availability and review basic analytics for the site.
• As Mosaic’s Cleaning business has grown, LightSwitch Creative continues to assist with content development, niche marketing concepts and social media management as well as annual goal setting and problem resolution through our advisory board relationship status.

Resutls – Year 1:

• Since April, 2010 Mosaic Cleaning has been able to double its rate for service without the loss of any clients
• Mosaic Cleaning has experienced a 178% increase in its client base
• Feedback from Mosaic Cleaning’s clients indicates that they perceive Mosaic as having a high degree of professionalism and that they’re a trusted expert in the local cleaning industry;
• Mosaic Cleaning feels more confident in articulating value based on customer-focused research and problem-solving due to early assistance from LightSwitch Creative
• Website analytics reflect a 20% decrease in bounce rate since LightSwitch Creative assumed content management with top traffic sources being Facebook, direct, and organic via Google
• Facebook page Likes have doubled since LightSwitch assumed content management, and traffic insights have increased from 0 to 2,037 page views with 55 Active Monthly Users

We’ve been feeling a bit like the cobbler’s kids without shoes lately. I mean, what kind of creative services company doesn’t have a logo or business card, right? The good news is that we’ve finally managed to sharpen our saw between client projects and get those things taken care of. Check out this sample of our new two-sided cards that arrived today!

We admit it, we’re pretty much a word-of-mouth kind of shop, but every now and then the opportunity for a mutually beneficial arrangement with an advertiser comes up, and next thing ya know, we’re in print. That’s how this most recent full-page ad came about. Thanks to all our Twitter followers and Facebook fans and their input on our three final designs, here’s what we finally landed on…

Wanna be inspired? Check out this annual report we photographed for Volunteers of America of Greater Ohio – VOAGO. Read here about John and his son Joshua who say…

“Volunteers of America is a ray of hope and sunshine in our lives. They taught me how to be a better parent and a better person.”

Or, you can read about Tom, Cory or the McCloud family, all of whom touched our hearts as they shared their stories on picture day.

Download the PDF here: AR09-FINAL-for-web
Courtesy of >BMG

We recently had the pleasure of doing some really fun and creative PR photography for Opera Columbus’ 2009 / 2010 Season Guides and Grand Opera Playbills. The overall theme this year is “Underneath It All Everyone’s An Opera Lover”, so we worked with Opera Columbus to gather a large group of regular folks and used our special ringlight photography technique to develop beautiful, artistic photos featuring the models wearing and holding masks in each of the season guide photos. We also worked with ad agency LondyLawrence to develop the artistry and dramatic effect of the cover photos for each of their productions this year, including Pagliacci, a Mario Lanza tribute concert, and Romeo & Juliet, some of which were shot 100% by candle light. We are so proud to have been involved in this project. Take a look at some of the photos we provided them.

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Our friends and long-time graphic design clients over at C&T Designs sent us some of their latest chain maille jewelry designs to take some shots of. We’ve been harassing Curt for quite some time about doing product shots of their jewelry. Unfortunately he’s in Colorado which makes it a little more difficult than driving across town during our normal monthly photo shoots.

Curt recently sent Adam this chainmaille bracelet as a gift, a completely new design he’d been working on from his new “Industrial” product line and the first one of the series. Of course, as soon as Adam got it home he couldn’t wait to take a few shots of it then sent them right over to Curt. Needless to say, Curt was pretty blown away with the quality of the bracelet photos.

Fast forward a couple weeks, and we now have a giant box of C&T’s amazing crafts to photograph! Not only are we doing some standard product photography, but we’re having a few models come in for the Saturday shoot to model some of this really unique pieces. Last night we spent some time going through it all and took some sample shots to give some of the models coming in an idea of what they’ll be wearing, so we thought we’d share with all of you too!

Take a peek!

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